The 3 absolute keys to using promotional products:
1. Set goals for your marketing campaign
Determine the reason you want to advertise.
Is it to increase brand awareness?
Promote a call to action?
Increase short-term sales?
Your marketing goals will determine how you can best use promotional products to help your business.
2. Choose the best products to accomplish your goal
Determine which types of items will suit your campaign best.
e.g. to increase brand awareness a financial planning company may give away a branded calculator.
3. Decide who your target audience and supporters will be
Make sure your products are tailored towards your target market. e.g. A computer reseller may give away laptop bags with each laptop purchase to advertise their brand of laptop.